What I do: Write | SEO | Band | Feel

Yesterday, Google revealed their secret behind pageranking on their official blog

In my previous post, I introduced the philosophies behind Google ranking. As part of our effort to discuss search quality, I want to tell you more about the technologies behind our ranking. The core technology in our ranking system comes from the academic field of Information Retrieval (IR). The IR community has studied search for almost 50 years. It uses statistical signals of word salience, like word frequency, to rank pages. (See "Modern Information Retrieval: A Brief Overview" for a quick overview of IR technology.) IR gave us a solid foundation, and we have built a tremendous system on top using links, page structure, and many other such innovations.

Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. We work hard to fulfill the expectations of each and every user, and to do that we need to better understand the pages, the queries, and our users. Over the last decade we have pushed the technologies for understanding these three components (of the search process) to completely new dimensions.

When we talk about queries at Google, we use square brackets [ ] to mark the beginning and end of queries (see "How to write queries" by Matt Cutts), a notation I will use throughout this post. (Pages and search results change frequently, so in time, some examples used here may not behave as explained.)
You can read the full article here


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